[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-autocapture::en":3,"gloss-cluster-autocapture::en":23,"gloss-next-autocapture::en":9},{"slug":4,"category":5,"name":6,"definition":7,"meta_desc":8,"faq":9,"schema_markup":9,"related":10},"autocapture","analytics","Autocapture","Autocapture (also called codeless or auto-tracking) records every click, pageview, form submission, and input change automatically, without an engineer writing a `track()` call for each event. Heap pioneered it; PostHog and Amplitude offer it too. The appeal for builders is speed and retroactivity: you install one snippet, and because the data was captured all along, you can define a new funnel today and immediately see last month's numbers — no waiting to instrument and backfill. The trade-off is noise and fragility. Autocaptured events are tied to CSS selectors and DOM structure, so a redesign silently renames or breaks them, and you get thousands of low-signal events you must still curate into meaningful actions. Practical note: most mature teams use a hybrid — autocapture for exploration and broad coverage, plus a deliberate tracking plan of hand-instrumented events for the metrics that matter (revenue, activation, key features). Don't send autocaptured PII from input fields; configure masking.","Autocapture records every click, pageview, and form submit without an engineer writing track() calls — fast and retroactive, but noisy and fragile to UI changes.",null,[11,14,17,20],{"slug":12,"name":13},"customer-data-platform","Customer Data Platform (CDP)",{"slug":15,"name":16},"product-analytics","Product Analytics",{"slug":18,"name":19},"session-replay","Session Replay",{"slug":21,"name":22},"tracking-plan","Tracking Plan",[24,28,31,34,36,39,42,45,48,51,54,57],{"slug":25,"category":5,"name":26,"updated_at":27},"ab-testing","A\u002FB Testing","2026-08-24T02:46:38+00:00",{"slug":29,"category":5,"name":30,"updated_at":27},"active-user","Active User (DAU, WAU, MAU)",{"slug":32,"category":5,"name":33,"updated_at":27},"cost-per-resolution","Cost per Resolution",{"slug":12,"category":5,"name":13,"updated_at":35},"2026-08-24T02:46:37+00:00",{"slug":37,"category":5,"name":38,"updated_at":27},"deflection-rate","Deflection Rate",{"slug":40,"category":5,"name":41,"updated_at":27},"guardrail-metric","Guardrail Metric",{"slug":43,"category":5,"name":44,"updated_at":35},"identity-resolution","Identity Resolution",{"slug":46,"category":5,"name":47,"updated_at":35},"multi-touch-attribution","Multi-Touch Attribution",{"slug":49,"category":5,"name":50,"updated_at":27},"novelty-effect","Novelty Effect",{"slug":52,"category":5,"name":53,"updated_at":35},"retention-curve","Retention Curve",{"slug":55,"category":5,"name":56,"updated_at":27},"sample-ratio-mismatch","Sample Ratio Mismatch (SRM)",{"slug":58,"category":5,"name":59,"updated_at":27},"seat-utilization","Seat Utilization"]