[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-gross-revenue-retention::en":3,"gloss-cluster-gross-revenue-retention::en":26,"gloss-next-gross-revenue-retention::en":9},{"slug":4,"category":5,"name":6,"definition":7,"meta_desc":8,"faq":9,"schema_markup":9,"related":10},"gross-revenue-retention","saas","Gross Revenue Retention (GRR)","Gross revenue retention measures the percentage of recurring revenue you keep from existing customers over a period, counting only losses — churn and downgrades — and explicitly excluding any expansion. Formula: (starting recurring revenue − churned − contraction) ÷ starting recurring revenue. Unlike net revenue retention, GRR is capped at 100%; expansion can't mask leakage. That's exactly why it's revealing. NRR of 115% looks healthy, but if GRR is only 80%, the business is losing a fifth of its base every year and papering over it with upsells to survivors — a fragile foundation. Strong SaaS businesses show GRR in the high 80s to 90s (higher for enterprise, lower for SMB\u002Fself-serve). Track GRR and NRR side by side: NRR tells you the growth story, GRR tells you how sticky the product truly is. For builders, a low GRR is a product or fit problem no amount of sales can outrun.","Gross revenue retention counts only what you lost — churn and downgrades, no expansion — so it caps at 100% and exposes leaks that NRR politely hides.",null,[11,14,17,20,23],{"slug":12,"name":13},"arr","Annual Recurring Revenue (ARR)",{"slug":15,"name":16},"churn","Churn",{"slug":18,"name":19},"expansion-revenue","Expansion Revenue",{"slug":21,"name":22},"logo-churn","Logo Churn",{"slug":24,"name":25},"net-revenue-retention","Net Revenue Retention (NRR)",[27,31,35,38,41,44,45,49,52,55,58,61],{"slug":28,"category":5,"name":29,"updated_at":30},"activation","Activation","2026-08-24T02:46:36+00:00",{"slug":32,"category":5,"name":33,"updated_at":34},"aha-moment","Aha Moment","2026-08-24T02:46:37+00:00",{"slug":36,"category":5,"name":37,"updated_at":34},"annual-contract-value","Annual Contract Value (ACV)",{"slug":39,"category":5,"name":40,"updated_at":30},"api-first","API-First",{"slug":42,"category":5,"name":43,"updated_at":30},"arpa","Average Revenue Per Account (ARPA)",{"slug":12,"category":5,"name":13,"updated_at":30},{"slug":46,"category":5,"name":47,"updated_at":48},"auto-renewal-clause","Auto-Renewal Clause","2026-08-24T02:46:38+00:00",{"slug":50,"category":5,"name":51,"updated_at":48},"build-vs-buy","Build vs. Buy",{"slug":53,"category":5,"name":54,"updated_at":34},"burn-multiple","Burn Multiple",{"slug":56,"category":5,"name":57,"updated_at":48},"burn-rate","Burn Rate",{"slug":59,"category":5,"name":60,"updated_at":30},"cac","Customer Acquisition Cost (CAC)",{"slug":62,"category":5,"name":63,"updated_at":30},"cdn","Content Delivery Network (CDN)"]